what we solve

Your startup is scaling fast. You need to scale, too.

We know the feeling because we’ve been there. Your company is growing more complex. Every day feels like the biggest job of your life.

You wake up knowing that what worked last month won't work this month. The systems that got you here are breaking. The team that was perfect at 20 people is struggling at 50, and you wonder how you'll make it to 150.

You're moving fast, and sometimes it feels like you're barely keeping up with the company you helped build.

Enter Waypoint Works:

We guide founders and emerging leaders with coaching, expert advice, and workshops that scale with their business. 



Let us help you thrive at the speed of your startup’s success.

Coaching | Embedded Advisory | Workshops | Offsites

This is a graph highlight Waypoint Works' perspective on the high slope opportunity. The X axis is growth, the Y axis is time, and you see three lines go up and to the right. It reveals that high slope talent grow with the business, whereas at some point most hires get outgrown by the business.

The High Slope Opportunity

High Slope Talent are the unproven, high potential hires that may even start lower than most hires on day one, but their capabilities scale with business growth over time.

Waypoint Works turns hires into leaders who keep pace.

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Dr. Heather Doshay

Founder

about

More than a coach and a consultant. You’ve got someone on your side.

Dr. Heather Doshay is the Founder of Waypoint Works, a coaching and embedded advisory partner helping startups scale intelligently with High Slope Talent. Previously a Partner & Head of Talent at SignalFire and the founding executive and VP of People at Webflow, she brings hard-earned operator insights to founders and their teams. She holds a doctorate in Organizational Leadership, a Masters in Adult Learning, and her insights have been featured in The Wall Street Journal, The New York Times, and Forbes.

Taking you from where you are to what’s next.

A trusted guide to ambitious founders and their teams.

3

Runs as a founding head of people + talent

19

Years experience developing leaders

100+

Founders supported

2500+

Hires made

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Services

From where you are to what’s next

We provide a flexible and customized suite of services that enable your most important asset- your people.  We’re deeply steeped in this ecosystem, so if we don’t provide it, we’ll intro you to who does it best.

Testimonials

Trusted at pivotal moments

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Embedded Advisory

Kent Keirsey, Founder + CEO at Invoke AI

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Coaching

Samantha W, Director of People at Growth Startup

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Coaching

Kyle De Quist, Expert Engagement Team Lead at Rippleworks

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Embedded Advisory

Anita Modi, Founder + CEO at Peer AI

Why choose us

We’ve done this climb before.

Not just a coach and consultant, a veteran startup operator executive with a doctorate in organizational leadership who helped scale teams from 4 to 400 employees.  Our coaching and advice is baked in the operational wisdom.

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Ready to climb?

©2025

Go Farther, Together